Hospitality & Fit-Out · Events & Immersive Environments · Structural & Scenic Execution
Case study
PUBG Experience
Complex fabrication, built for immersion.
PUBG Experience — completed aircraft cabin interior
A creative concept translated into a full-scale themed environment through structural fabrication, interior fit-out and coordinated site assembly.
- First Interactive role
- Execution and delivery
- Starting point
- Creative concept
- Documented scope
From concept to build
The idea was unconventional.
The delivery had to be controlled.
Technical coordination connected the concept, structural form and site requirements before full-scale assembly.
Build sequence
Stage 1 / 4
Concept
The creative concept for the aircraft fuselage, the starting point for technical coordination.
Stage 2 / 4
Structural form
The fuselage ribs and structural form set out inside the venue.
Stage 3 / 4
Full-scale build
Aircraft, terrain and themed set pieces assembled at full scale.
Stage 4 / 4
Completion
The completed cabin interior with themed seating and technical wall.
Full-scale build
From concept to build.
Terrain, props, vehicles and the aircraft were assembled together on site as one themed environment.
Completion
Immersion depends on the details you can build.
Built as an experience. Delivered as a working space.
Form, finishes, themed components and technical elements were coordinated to make the completed environment feel convincing at every scale.
Built detail
Full-scale fabrication.
Detail at human scale.
Technical components, themed finishes and entry details work together to sustain the completed experience.
Related capabilities
Related projects
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