Case study · Fabrication / Structural works / Fit-out
Salt Camp × Ithra
A complete destination, delivered as one spatial system.
View case study — Salt Camp × Ithra
Events & Entertainment · Execution partner
Built with precision.
Delivered with control.
Our Events & Entertainment division delivers exhibitions, events, immersive experiences and custom-built entertainment environments — from idea to handover.
Al Ajlan Wedding — guest seating and stage
Execution partner
Execution is where ideas become real.
From the first idea, we coordinate technical development, fabrication, site construction and handover within one accountable system.
Our role begins where the design is agreed. We make it buildable, produce it under control, install it on site and hand it over complete. When a project needs it, we can also develop concepts and visualizations before execution.
About the companyConcept → Built Reality
We turn ideas into built reality. For the PUBG Experience, technical coordination connected the concept, structural form and site requirements before full-scale assembly.
Stage 1 / 4
Concept
The idea is the starting point. It is reviewed against scope and site requirements before anything is built.
Stage 2 / 4
Structural form
The structural form is set out and fabricated so the idea can carry its own weight at full scale.
Stage 3 / 4
Full-scale build
Themed construction and site assembly bring the environment together inside the venue.
Stage 4 / 4
Completion
Finishes, themed components and technical elements are coordinated so the completed environment feels convincing at every scale.
Company snapshot
A permanent core.
Scalable delivery.
Our permanent team maintains direct control of planning, production and site delivery. For larger projects, we expand through qualified specialist teams working under First Interactive management.
- Years of experience
- 10
- Core team members
- 28
- Management leaders
- 3
- Specialist technicians
- 4
- Skilled site support
- 21
Selected work / Project groups
Proof lives
in the build.
Built environments, each presented with a clear role, scope and visual record.
Case study · Structure / Themed construction / Interior fit-out
PUBG Experience
Complex fabrication, built for immersion.
View case study — PUBG Experience
Case study · Large-scale fabrication / Structural & scenic works / Finishing
The Ship Restaurant
A landmark structure fabricated beyond convention.
View case study — The Ship Restaurant
Case study · Event production / Scenic works / Lighting integration
Al Ajlan Wedding
A large event environment delivered with visual precision.
View case study — Al Ajlan Wedding
Case study · Interior fit-out / Bespoke elements / Finishing
Ritz-Carlton Hospitality
Refined execution for a high-detail hospitality setting.
View case study — Ritz-Carlton Hospitality
Case study · Hospitality fit-out / Structural works / Lighting
AlUla Restaurant
Hospitality structures shaped for a distinctive landscape.
View case study — AlUla Restaurant
Capabilities
Execution is our core business.
We turn ideas into completed environments through project planning, technical coordination and disciplined on-site delivery.
How we deliver
One controlled path from idea to handover.
Each stage creates the information, decisions and control required by the next.
- 01
Review
The idea, scope and site requirements
- 02
Coordinate
Buildability, materials and technical interfaces
- 03
Plan
Programme, resources and production sequence
- 04
Fabricate
Controlled workshop and specialist production
- 05
Install
Managed site execution and trade coordination
- 06
Hand Over
Completion, inspection and final delivery
Built with precision. Delivered with control.
Let’s turn your idea into built reality.
